EDITIONS_

Jun 15, 20218 min read

DTC lessons from Sézane, or how to build a cult brand in less than 10 years.

How to build a cult, DTC, European, €100 mil. brand in less than 10 years. Lessons from Sézane, the Parisian label taking the world by storm

Aug 29, 20192 min read

What Reformation managed to do is quite simple. They did what everyone else is just talking about: integrating digital into physical retail